DNA news

(Burbank, CA)  Dave Newman Advertising, a full-service marketing, advertising, design, and online communications company located in Burbank California, finds itself on an upward business cycle as the first half of 2009 is reached.  In spite of the recession, DNA’s largest clients see the wisdom of communicating aggressively while others are pulling back.

Because of their success, the Business Journal selected Dave Newman Advertising as one of their Top 20 Agencies.  Additionally, Dave Newman recently received the prestigious Chairman’s Award from the Greater San Fernando Valley Chamber of Commerce given to that year’s outstanding business person.

One of DNA’s long time clients, Fulham, a worldwide leader in energy efficient lighting solutions, recently made two important strategic moves.  Braemar, a leading investing company which partners with companies developing emerging energy technologies such as solar and wind power, saw the merit in investing in Fulham due to Fulham’s dedication to developing “green” energy and lighting solutions.  The second move was to partner with Samsung LED to provide state-of-the art LED lighting applications.

Dave Newman Advertising also performs a number of marketing/communication tasks for a growing list of clients.  In addition to traditional advertising, DNA provides new media expertise, online marketing, e-mail marketing, trade show booths, brochure and catalog creation, experiential and engagement marketing, public relations, strategic branding, and packaging.

Additionally, Dave Newman Advertising works with clients to grow their businesses by assisting them in the development of strategic initiatives to help with brand building.  “We want to provide the client with 360 degrees of communications,” says Dave Newman.  “With the move from offline to online advertising, and the explosion of Internet marketing, we need to be flexible and provide the client with what is best for them, not just something that we happen to do.”

Dave Newman Advertising today announced that 38 year marketing veteran Tom Cavanagh would be joining the company as Director of Marketing.  In the announcement, Dave Newman said, “We are very glad Tom decided to join us as he brings with him a wealth of experience that crosses many marketing disciplines.”

In addition to managing many national brands while working for ad agencies, Cavanagh has also worked on the client side, developing new media, direct response, CRM, interactive, and public relation initiatives. Most recently, he worked in experiential and event marketing. Cavanagh added, “What attracted me to Dave Newman Advertising is their passionate attention to client service, their state-of-the-art computer graphics capabilities, and understanding of consumer motivators and engagement marketing.”

Newman noted, “Tom’s experience with new media will be extremely helpful as we develop online marketing opportunities for our clients.  We also plan on expanding the capabilities of our proprietary DNA Orange e-mail marketing service.  With clients now using blogs and social networking to market their products, it is important for us to keep abreast of evolving communication technologies.  Many of our clients have asked us to help them develop green technologies.  To do that, we must help them to manage change and advise them on emerging consumer demands and perceptions.”

Dave Newman Advertising is a marketing company offering communication and marketing solutions using both traditional and new media.  Their services include brand development, logo design, packaging, event marketing, strategic planning, tradeshow booth design, public relations,  brochures and collateral materials, and business communications.