http://davenewman.com Creative Agency for Advertising, Design and Marketing Thu, 16 Jul 2009 00:18:43 +0000 http://backend.userland.com/rss092 en (Burbank, CA)  Dave Newman Advertising, a full-service marketing, advertising, design, and online communications company located in Burbank California, finds itself on an upward business cycle as the first half of 2009 is reached.  In spite of the recession, DNA’s largest clients see the wisdom of communicating aggressively while others are ... http://davenewman.com/?p=423 We captured some photos from last years LightFair booth design that we created — and thought we would share the renderings we produced and the finished booth. The most talked about booth we have ever created. Giant vibrant images of world icons and tall sculptures give the global presence the client ... http://davenewman.com/?p=408 How do you showcase an entire city at a book fair? DNA recently undertook the challenge of designing a complete 12,000 square foot booth for the Los Angeles Department of Cultural Affairs display for the Guadalajara BookFair 2009. Encompasing 2 areas and built for over 100,000 people attending, DNA's submission encompasses ... http://davenewman.com/?p=403 The Business Journal named Dave Newman Advertising one of the top 20 advertising agencies in their Los Angeles market. This is the 4th year in a row for DNA being listed on the Journal's Top Agencies list. We're glad to see some growth for our company in advertising and marketing — and ... http://davenewman.com/?p=390 What makes a brand last? Which elements make a brand work in the first place? Start with a good product or service. It doesn’t have to be the greatest. Few people need “great.” Few are willing to pay for it, even if they recognize it. The product just can’t be really ... http://davenewman.com/?p=372 A brand is more than a symbol cruelly burned into a doggie's smoking hide. Like other transcendent ideas, a brand has many definitions; it’s many things. Like fine art, branding is not easy to define, but you know it when you see it. Brand is more than product or service, more than ... http://davenewman.com/?p=370 What is design, anyway? How do we define the difference between design and plain old drawing? Or design and random lines and colors? We all know it when we see it, just as we know the difference between writing and typing. Between intelligent speech and mindless babbling. But there’s even more to ... http://davenewman.com/?p=365 DNA recently created packaging for a line of industrial, architecture lighting products. DNA created a box to hold each of the delicate and heavy products. The target marketing was in-channel distribution customers, end-user building contractors, architecture agencies, building retro fitting companies. http://davenewman.com/?p=362 DNA created quite a big splash at the SEMA show in Las Vegas for client Professional Products. SEMA is the largest tradeshow for automotive aftermarket manufacturers in the nation. DNA created the design, layout, and engineering for the Professional Products booth. We are becoming a "One Stop Shop" for manufacturers and tradeshows. http://davenewman.com/?p=360 Contrails and cocktails anyone? Kontainit recently had DNA create identity, marketing materials and in-channel promotions, and product packaging for their latest product. Tough TSA-compliant container for wine and valuable bottles, the product is geared towards travelers. http://davenewman.com/?p=358