DNA’s designed booth for Fulham, a leading manufacturer of lighting products, was recently awarded Best of Show for the International Light Fair Show 2009 in New York.
DNA’s team designed the layout, full architectural specifications and graphic designs for the booth in conjunction with their client Fulham. Working with a fabrication team around the world, DNA’s designs came to life to tell the story of the broad range of products that their client manufacturers.
DNA’s crack team of advertising gurus and designers recently were tasked with creating a series of national advertisements for the brand O’My Products.
Not having the exact products and working from still-on-the-drawing-board designs, the designers at DNA created a layout that is perfectly representative of the finished products.
Client: GAHH Automotive, a manufacturer of automotive convertible tops, interiors.
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Dave Newman Advertising was a lead sponsor and design agency for the recent Greater San Fernando Valley Chamber of Commerce’s Inaugural Ball.
Creating a complete branded look for the 97th annual event, team DNA designed the evening’s theme for the gala. Supporting materials included email marketing newsletters, program guides and reservation stationary.
DNA redesigned 3 websites recently with full back-end control features for our clients.
The Valley Schools – one of the oldest schools in the San Fernando Valley relaunched with an improved calendar feature, online homework section and newsletter.
Professional Products – an after-market automotive parts manufacturer for hot rods, classic domestic cars and racing enthusiasts.
Edsyn – celebrating their 40th anniversary in the electronics field, Edsyn’s site includes a redesigned shopping cart, technical papers downloads and newsletter.
Serious Gamer Alert: DNA creates branded packaging for game systems
ProCases, one of the biggest names in protective cases, recently had the DNA team design a retail box for their latest product: Game Vault.
DNA created a custom diecut package for this latest gamer accessory — along with some fast-action graphics and branding.
See the Game Vault in your local gaming retailer.
December brought the usual holiday cards — but DNA had a different request from one of our clients.
Create a one-of-a-kind keepsake poster for one of today’s leading bands.
Mike Hayungs, Art Director at DNA, said that “We really like the idea of creating something unique that resonates with the client’s customers – with this project, we r-o-c-k-ed it.”
GAHH Automotive, the leading automotive top and interior after-market manufacturerm, recenly tagged DNA with the complete design redo of their industry known website.
Complete “top” to bottom redesign of the graphics, layout and flow for the website were completed in early January 2009.
Lead designer, Helm Sicat, mentions that “the GAHH website was really right up our field with all of the automotive work that we do at DNA. From packaging, marketing materials and their online presence, GAHH is positioned to really shine this year.”
It’s not everyday that a company is tasked with creating a website for a product that launches a giant net out of a flashlight-size baton — unless you’re Dave Newman Advertsing.
One of our clients, Advanced Weapon Technology had a short order: showcase their Talon net gun, add some videos and distribute the content across the internet.
The final product is a website with many “Youtube” friendly videos and RSS feeds to over 60 sites for pickup of the clients message.
Yes, the Talon really is that cool.
At Dave Newman Advertising (DNA), it is our custom to begin each client relationship by setting down our understanding of the client’s situation – history, objectives, needs, challenges and so forth. We find it contributes to establishing the clarity so essential to marketing in today’s cluttered environment. From this foundation we then develop an initial strategy and action plan. The present paper does not – indeed, at this stage it can not – present specific advertising or promotional materials, which will emerge only from the schema we develop after in-depth discussions with you. It is pointless to propose specific campaign tactics, ads or media plans without further consultation to learn the inside story of your company’s specific goals, challenges and marketing issues. But we can present some general information about our approach to the advertising and marketing process.
First, we believe in teamwork – and the client is an important part of the team! We don’t care where an idea comes from, as long as it works. Our collective experience in a wide range of marketplace situations has taught us the importance of listening – to one another, to outside associates and above all, to our clients. Ad agencies are notorious for rivalry among internal job functions. It often seems that Research, Account Services, Media and Creative are competing with one another! Not so at Dave Newman Advertising. In our view, “creative” isn’t a department. It’s an attitude we bring into every aspect of our work. Put simply, we really do collaborate. Read more »
With the latest in an all-digital workflow for photography, Dave Newman Advertising has been creating that critical first impression for their clients since 1996.
Color correct lighting, photography and final digital color correction and proofing gives our clients the advantage of quick turnaround with exacting results.
Client: AquaSwiss. A small sampling of the 500 pcs of apparel and watches for retail catalog, in-store displays and advertising
The Valley’s largest business and community tradeshow was recently held at the Odyssey ballroom in Granada Hills, California and Dave Newman Advertising was on hand as a sponsor of the event.
“Events like these really show off what this part of Los Angeles has for business and the incredible opportunities available” said Dave Newman of Dave Newman Advertising. “I was really suprised by the amount of enthusiasm displayed at the Expo — it’s just incredible.”
DNA was not only the sponsor of the Valley Business Expo “Open for Business” but was also tasked with promotion, marketing and branding efforts for the highly successful event.
Consider today’s advertising and sales environment. There are more media vehicles than ever before – broadcast, print, internet and out-of-home (including point of sale). Consumers have more choices, and more power to choose than ever before, thanks to web browsers.
The challenge today is for brands to punch through the clutter, with a brand message that bolster the brand’s chance to sell and ultimately develop a competitive edge. And how is that brand message conveyed?
Through good, brand-relevant graphics.
The first line of defense is the visual dimension. Good graphic design is the “advance guard” of any brand. It’s what the public sees first, and remembers last, about the brand. Good graphic design leverages a brand’s good points to best advantage. (It’s hard to imagine a case where good design ever hindered a brand’s market position!)
Wise marketers take this into account. And wise design studios take brand equity issues into account. Working together, they stand a good chance of succeeding.
When a major drug-store chain approached one of DNA’s established clients about creating a line of massage lotions for their customers — the client and DNA went all-hands-on-deck.
Creating a modern look to an existing product was routine for the team of designers at Dave Newman Advertising — we’ve been in packaging design since 1996.
Taking existing packaging and merging them with a direct reflection of the potential consumer’s trends and buying history lead to an increase in sales for our client at not just this drug-store chain but across their entire customer base.
With forward-thinking design and an open client, two hands really are better than one.
Dave Newman Advertising’s top-notch designers gave a fresh look to an established brand with their latest packaging project.
Tasked with creating a visual identity and innovative packaging solution for one of America’s leading painting companies, DNA provided leading edge graphics and some established visual cues for their client.
Paint brushes, literature and presentation materials were developed all in-house at the DNA offices for in-store displays in a large retailing chain.
How can DNA help you gain the competitive edge to reach retailers and consumers? Just ask.
DNA and our client, Fulham, has just won a Best of Show Award for their booth at the International Light Fair exhibition.
Beating out well-known names such as General Electric, Phillips and others, the Fulham booth was chosen for its ease of access, information utility, overall appearance, knowledgeable staff, and relevance to the overall theme of Light Fair 2009. A little bit of DNA creativity and a some hard work on the details made quite an impression on the attendees to the exhibition.
The booth compromised of 3 sections measuring 20′x30′, 20′x40′ and 20′x50′ that gave Fulham over 2400 square feet of exhibit space that DNA created, designed and engineered — all in 2 months time, quite a feat!
Congratulations to Fulham and the team at DNA.
Located in Los Angeles, but serving clients around the world, Dave Newman Advertising welcomes the opportunity to be involved with your next project. Give us a call, let's talk and see how we might help.
E-MAIL : info@davenewman.com
PHONE : (818) 861-7444